According to TIME magazine, the most influential person in the 20th century was Albert Einstein. A question for readers: do you think he achieved this only with physics?
I THINK that science can be amazing and it represents one of the major milestones of the human race: it has allowed us to travel in space – by using hydrogen rockets we have sent astronauts to the moon – and in time – by means of carbon isotopes we have dated human remains buried for millennia under ice. We have formulas to calculate the lifetime of a star or the pressure that Superman should apply on a piece of coal to turn it into a diamond. SCIENCE CAN ALSO HELP US TO FACE LOCAL AND GLOBAL CHALLENGES SUCH AS POVERTY, DISEASES OR CLIMATE CHANGE.
Nevertheless, I’M CONVINCED that science alone can not change the world, AND EINSTEIN WAS AWARE OF THIS: WE need to CONNECT THE DOTS AROUND it IN ORDER TO HELP science AND THE WORLD.
THEREFORE, I use instruments based on modern communication, MARKETING AND PUBLIC RELATIONS to HELP SCIENCE TO HAVE A POSITIVE IMPACT.
SCIENCE IS THE CORE, INTERACTION IS THE KEY. WE NEED TO CONNECT THE DOTS AROUND SCIENCE FOR A BETTER WORLD.
Science Adviser & Communication Director